Make the absolute most of your time in downtown Roanoke, Virginia by making sure to stop through Center in the Square! This cultural center is a hub of fun, food, learning and entertainment, sure to leave the whole family smiling. Whether you’re looking for a watery day tucked away in an aquarium, or hoping to be inspired by a lively performance, Center in the Square combines plenty of options for tons of fun every time you’re in town.  

Aquariums and Museums 

Center in the Square is home to amazing underwater life, and you only need to step into one of our inspiring aquariums to get an up-close look! Take some time to visit the Living Coral Reef Aquarium for an exotic experience including over 400 creatures from across the globe! For some local insight, The Turtles of Virginia Fresh Water Aquarium introduces guests to several species of fantastic turtles hailing right from West Virginia. 

Once you’ve made your way through the underwater adventures at Center in the Square, there are four museums ready and waiting to thrill and inform visitors of all ages. Check out the Roanoke Pinball Museum for some interactive gaming fun or The Science Museum of Western Virginia that comes complete with a butterfly garden hosting over 20 species of Orchids to dazzle visitors and delight the butterflies within! Center in the Square also hosts the Harrison Museum of African American Culture as a space dedicated to awareness and appreciation along with Kids Square which is a fun zone built for kids under the age of 10 to run, play and develop gross motor skills along the way! 


While Center in the Square provides the museum and aquarium stops visitors crave, there are also plenty of opportunities for seeing a show or two. Whether you’re passionate about opera, ballet or a variety of musical genres, there is a theater in the area to fit your taste. Make sure to check out the Center in the Square website for the most up-to-date listings of upcoming performances at. 

Educational Tours and Special Events

With so many cultural opportunities tucked into one convenient place, Center in the Square is the perfect location for educational field trips or booking your next event. Happy to accommodate corporate meetings as well as weddings and beyond, events can be organized by reaching out to 540-342-5700 or via email at 

The Very Best of Virginia

A visit to Smith Mountain Lake is an experience in making memories with the entire family. When it comes to finding accommodations that are luxurious, close to scenic views and pet friendly, Premier Vacation Rentals is your one-stop shop for booking your home away from home. From rustic cabins to luxurious lakeside estates, we’ll help you find the accommodations you’ve been dreaming of. Contact us today to get started planning your Smith Mountain Lake getaway.